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Report: More Than Half of Children Own a Toy Based on a Virtual World
Moshi Monsters Dubit Research has released a new study focused on the popularity of toys based on online worlds. The study looked at Disney’s Club Penguin, Mind Candy’s Moshi Monsters,...
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Cody Simpson Helps Kick-off Build-A-Bear’s Toys for Tots Drive
Australian teen pop singer Cody Simpson helped Build-A-Bear Workshop kick-off a nationwide weekend campaign to make donations of more than 25,000 stuffed animals to the U.S. Marine Corps Toys for Tots...
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Build-A-Bear Workshop Partners with Hasbro for My Little Pony Plush
Build-A-Bear Workshop will bring the My Little Pony brand to store shelves with a collection of characters under license from Hasbro Inc. Arriving April 1, Pinkie Pie and Rainbow Dash will be available...
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Build-A-Bear Workshop Opens Pop-Up Shop in Times Square
Just in time for the holidays, Build-A-Bear Workshop has opened a new pop-up workshop in Times Square, New York. Primly located at 1619 Broadway, this new shop is officially open to the public after a...
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Macy’s Holiday Arcade to Offer Toys from Build-A-Bear, Madame Alexander,...
Macy’s will be introducing the Holiday Arcade, in-store gifting shops offering customers an eclectic assortment of distinctive and playful options for their holiday shopping lists. These shops will...
View ArticleBuild-A-Bear Launches Promise Pets Line, Fosters Pet Responsibility with New App
Build-A-Bear has launched its newest product line, Promise Pets, a realistic pet plush collection that features a complementary mobile app, which families can download to bring the experience of pet...
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Build-A-Bear Debuts Exclusive, Make-Your-Own Plush Minions Collection
Build-A-Bear has added a line of exclusive, make-your-own plush based on Universal Pictures and Illumination Entertainment’s Minions, which arrives in theaters on July 10. The collection features...
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eOne Announces Build-A-Bear Partnership for Peppa Pig Product Line
Entertainment One Licensing (eOne) has entered into a new partnership with Build-A-Bear Workshop for preschool favorite Peppa Pig. The new product will debut online and in Build-A-Bear Workshops in the...
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Build-A-Bear Opens Newest Store at Empire State Building
On July 1, Build-A-Bear will be moving into a new location in the iconic Empire State Building. The opening comes just a few weeks after the company launched another store inside Toys “R” Us at Times...
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Build-A-Bear to Debut First-Ever Multimedia Plush Line, Honey Girls
Build-A-Bear Workshop Inc. has launched its first-ever multimedia product line, Honey Girls. The three plush characters, which are available in stores and online, come to life through an interactive...
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Care Bears’ Launch at Build-A-Bear Set for February
Beginning next February, the Care Bears will launch a line in all Build-A-Bear global locations. Guests will be invited to create their own stuffable plush toys and choose from a range of accessories...
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Build-A-Bear Looking Bear-y Good in Time for National Teddy Bear Day
Build-A-Bear Workshop Inc. celebrated National Teddy Bear Day today by ringing the opening bell at the New York Stock Exchange (NYSE). The bell ringing comes on the heels of the recent Build-A-Bear...
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Build-A-Bear Workshop, Spin Master Partner for Craft Activity Line
Build-A-Bear Workshop Inc. and Spin Master Corp. have partnered to make, market, and distribute a line of craft activity products. Spin Master will also allow children to stuff their furry friends from...
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Build-A-Bear Launches Disney•Pixar’s Finding Dory Collection
Build-A-Bear Workshop launched the Finding Dory Ocean Bear, Dory, and Nemo plush at stores in the U.S. and Canada and at buildabear.com. The Finding Dory Ocean Bear is a 17-inch plush inspired by the...
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Build-A-Bear Workshop Launches Ghostbusters and Star Trek Bears
Build-A-Bear Workshop has unveiled a pair of Star Trek 50th Anniversary Bears and a Ghostbusters line. Fans in the U.S., Canada, and the UK can order the bears on the Build-A-Bear website. The...
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Build-A-Bear Workshop Taps Jason Mraz as First-Ever Hug AmBEARsador
National Hug Day is Jan. 21, and Build-A-Bear Workshop has big plans. Singer/songwriter Jason Mraz joined Build-A-Bear to help spread hugs as the retailer’s first-ever Hug AmBEARsador. An exclusive...
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The Return of FAO SCHWARZ
The Comeback of a Classic Toy Store with In-Store Experiences Jumbo plush giraffes stand guard as a ruby red, mini Mercedes Benz toy convertible twinkles with 44,000 shimmering Swarovski crystals....
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Characters from Disney’s ‘The Lion King’ Roar into Build-A-Bear
For the first time ever, characters from Disney‘s The Lion King are available at Build-A-Bear Workshop. Ahead of the July 19 release of Jon Favreau’s reimagination of the classic tale, kids can build...
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Sega Unveils Licensing Program for ‘Sonic the Hedgehog’ Movie
Following a physical reworking of the title character that pushed back the intended release of Paramount Pictures’ Sonic the Hedgehog, it’s full-speed ahead for the iconic blue blur. Sega of America...
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Build-a-Bear Workshop Will Debut a Baby Yoda Plush
Build-A-Bear Workshop CEO Sharon Price John presented at the ICR Conference in Orlando, Florida, earlier today, where she announced that the company would soon start carrying dolls that resemble the...
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